The impact of the changed economic environment will be far reaching and prolonged; challenging many established business models and supply chains and testing long established relationships.

There are some basic things all businesses can do. Of course, they can do nothing, presumably believing problems in other parts of the economy won’t affect them or simply that they are in a strong position. Or they can respond, by cutting costs, raising (or lowering) prices or developing new products, moving into new markets.

Conventional wisdom will lead to conventional solutions – a variation of “battening down the hatches”. While for many businesses some degree of prudence will be essential, we would like to challenge your assumptions. Face up to reality but wherever possible check what that reality is. Be decisive but look beyond the short term if you can. 2009 is about choices and focus.

Roolas are able to help you and your management teams make the right choices. The next pages identify the areas of Focus for Survival